Deodar Advisors was borne from the desire of Imran Ahmed to help people succeed with their business. During his career in the financial services industry, Imran Ahmed was frequently approached by friends and acquaintances for mentoring advice about business matters. After leaving the industry in 2009, he decided it was time to formalize his services through a consulting firmresulting in the birth of Deodar Advisors.
Using his unusual blend of skills and life experiences, Imran advises firms on increasing profitability in a sustainable manner using a holistic approach. The 'D Squared' approach, starts with understanding the business owners' objectives. A quantitative analytical approach is used to determine the health of the business.
Subsequently, Deodar charts out recommendations to improve the firm's competitive position. Often these recommendations blend marketing, finance and organizational wisdom to take the firm's business forward. The advice combines Imran's unique blend of skills and life experiences accumulated during his three decades in the professional world.
Unlike many consultants who are often divorced from real world issues, Imran's practical approach is built on his other regular 'real world' activities, including tour guiding, volunteer experience as an English teacher and frequent travels around the world.
In case you were wondering about our name, Cedrus Deodara is a cedar tree native to the Himalayan region of Asia. Deodar trees can be found in parks and temple grounds around the world, including Europe, North America and South Asia.
Deodar or Devadaru means wood of the gods in Sanskrit.
Wood from Deodar trees has historically been used to construct religious temples, mainly because of its durability, rot-resistant character and fine, close grain. It is also used to create incense and essential oil. Deodar oil has many useful (homeopathic) medical properties and is used to keep horses, cattle and camels free from insects.
Successful individuals and businesses display many characteristics of Deodar trees. Like all trees, a firm must have strong roots in order to maintain core competencies. Still a durable tree must retain enough flexibility to adapt to contemporary trends. They must withstand competitors trying to encroach upon their turf.
A business must conform to the laws of nature. By competing using sound principles and business strategies, a business thrives in harmony with its environment.
Go on, get a fresh perspective on your business. Make it grow. Give Imran a call today.